Most consultants immediately recommend "run more ads" or "post more on social media." I start by understanding the complete picture of your business your numbers, your customers, your operations, and your goals.
Every business has multiple problems, but only ONE is the critical bottleneck preventing growth right now. I identify that single constraint and focus all energy there first.
Revenue is a vanity metric if your margins are terrible. I structure every strategy around unit economics ensuring that each sale contributes meaningfully to your bottom line, not just your top line.
Never pour gasoline on a leaky bucket. Before we scale traffic or increase ad spend, I ensure your store's foundation is conversion-optimized and your retention systems are working.
I don't believe in "set it and forget it" marketing. I implement aggressive testing frameworks, measure everything that matters, and continuously iterate based on data, not assumptions.